Q: What is do?

do encourages Minnesotans to move more and eat better in order to improve overall health. Blue Cross developed the do campaign in 2004 to encourage Minnesotans to meet the recommended physical activity guidelines set by the Centers for Disease Control and Prevention. Physical inactivity and unhealthy eating, combined, remain the second leading cause of preventable death in the United States. We also know that they are contributing factors that lead to obesity and that if left unchecked, obesity will add an additional $3.7 billion in health care costs annually in Minnesota by 2020. 

Q: Where is the do Campaign?

The campaign reaches all across Minnesota to motivate Minnesotans to groove their body every day. do is funded through Blue Cross and Blue Shield of Minnesota’s tobacco settlement dollars – no member premium money is used for the campaign.

Q: What is The Human Do.ing?

The Human Do.ing project is intended to show how a typical person can build physical activity, better nutrition and support into their daily routines and make incremental improvements towards a healthier lifestyle. More than 60% of Minnesotan’s are overweight or obese—which is about the average across the U.S.  The Human Do.ing is part of the Blue Cross do Campaign and is designed to call attention to the critical issue of reaching and maintaining a healthy weight.  The project will use social media to engage Minnesotans and others in interacting with The Human Do.ing to help provide support in his efforts to improve his lifestyle. In turn, The Human Do.ing will invite the community to participate along with him in moving more and eating better.
This is not an extreme weight loss challenge, but rather demonstrates how an active lifestyle and healthy eating make it possible to achieve and maintain a healthy weight.

Q: How is The Human Do.ing part of the Blue Cross do campaign?

Blue Cross and Blue Shield of Minnesota’s do campaign has raised awareness about the importance of physical activity and healthy eating for several years. Through our television commercials and community programs, we have encouraged Minnesotans to move more and eat better in order to improve overall health. The Human Do.ing project shows how support helps motivate and sustain behavior change and engages Minnesotans on a new level.