A unique collaboration between the cities of Bloomington, Edina, Richfield and Blue Cross and Blue Shield of Minnesota to improve the health of our communities.

do. town is about making the healthy choice the easy choice: focusing on common sense, sustainable changes that can get people moving more and eating better — from the home to the workplace and everywhere in between.

Piloting in the cities of Bloomington, Edina, and Richfield, the do. town initiative is uniting the many healthy initiatives that are currently under way in each of the cities with the energy and popularity of the do. campaign: encouraging everyone to “groove your body every day.”

The project begins with outreach and listening sessions in each community. The goal is to better understand what barriers residents and leaders believe currently exist and then help all three communities make the changes that can help community members easily make healthy choices a part of their daily lives. We’re looking forward to seeing do. town in action: ideas include making biking or walking to school safer; helping improve access to healthy foods at work, school and in faith organizations; and allowing for more community gardens to help serve people with low incomes.

Stay tuned for updates as we test this new model to create sustainable community transformation! If you live in Bloomington, Edina, or Richfield, visit http://www.do-town.org to get involved.